Free Ebook Make Your Idea Matter: Stand Out with a Better Story, by Bernadette Jiwa
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Make Your Idea Matter: Stand Out with a Better Story, by Bernadette Jiwa
Free Ebook Make Your Idea Matter: Stand Out with a Better Story, by Bernadette Jiwa
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Make Your Idea Matter is a call to action for entrepreneurs, emerging brands, and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com.
Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas, and the work that matters to you. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter.
- Sales Rank: #48112 in Audible
- Published on: 2012-12-21
- Format: Unabridged
- Original language: English
- Running time: 117 minutes
Most helpful customer reviews
30 of 33 people found the following review helpful.
So inspiring! A must read for micropreneurs!
By Julie Hedlund
Reading Make Your Idea Matter was like taking a huge gulp of air after being nearly drowned by the constant messages that come into my inbox promising that if only I "build my list, use this technique to get followers, buy this product to amplify my message," I can earn six figures next month.
The reason these promises seem hollow is because they are. I'm sure people can make millions by pushing this kind of information out to people like me and charging them for it. My problem is that I want the work I do to matter to people. To make a difference in the world. To actually help people or improve their lives. I don't want to build my list for the sake of building it or for the sake of selling something to people later. I want to start a conversation. If people buy something from me, I want it to be because they believe in the product or service I am offering.
None of this is to say that money doesn't matter - it does. But the REASON why you are doing what you are doing to earn money matters more. Bernadette Jiwa's phenomenally inspiring book teaches us that and more. The book shows us how to follow our hearts first, tell our stories second, and sell third - but only by funneling our sales through our hearts and our stories.
The book is written in small, very digestible chapters. It's easy to read. I highlighted what seemed like a gazillion passages.
Get this book if you want to run a business that not only matters to you, but to the people you serve!
34 of 38 people found the following review helpful.
Title is misleading
By N. Stewart
This book is very different than I thought it would be. I thought it would be more about ways to present your ideas in to your audience in a compelling way. It ended up being a primer on branding and strategy. A really good read for a junior level marketer.
25 of 27 people found the following review helpful.
Poignant, powerful, applicable, actionable and inspirational advice
By D. Ursillo Jr.
Make Your Idea Matter by Bernadette Jiwa is the type of book you start from page one and just can't stop reading.
From the onset, this hand guide is full of poignant, powerful, applicable advice with actionable edge and a naturally motivating tone, Jiwa offers dozens and dozens of sharp insights for the modern entrepreneur, digital solopreneur, blogger, or anyone who is interesting in making an idea matter: for starting a business, developing a brand, or simply leaving behind a positive and memorable legacy.
Every page is valuable, and, honestly, the price for which you'd ultimately pay hundreds or thousands of dollars for in one-on-one consulting or coaching sessions. Every insight is directly applicable to the task at hand: what makes an idea matter? Why does making our ideas matter... actually matter to *me* in today's changing world? Where do I start when developing a brand or marketing an idea?
Bernadette's style is no-fluff, invitational and very effective. If you're familiar with Seth Godin or Steven Pressfield's sharp styles and directly-to-the-point insights, you'll love this book and immediately begin to know how to make YOUR idea matter!
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