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The Economics of BeerFrom OUP Oxford
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Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the beer market has enjoyed strong growth in emerging economies, but there has been a substantial decline of beer consumption in traditional markets and a shift to new products. There is close
interaction between governments and markets in the beer industry. For centuries, taxes on beer or its raw materials have been a major source of tax revenue and governments have regulated the beer industry for reasons related to quality, health, and competition.
This book is the first economic analysis of the beer market and brewing industry. The introduction provides an economic history of beer, from monasteries in the early Middle Ages to the recent 'microbrewery movement', whilst other chapters consider whether people drink more beer during recessions, the effect of television on local breweries, and what makes a country a 'beer drinking' nation. It comprises a comprehensive and unique set of economic research and analysis on the economics of beer
and brewing and covers economic history and development, supply and demand, trade and investment, geography and scale economies, technology and innovation, health and nutrition, quantity and quality, industrial organization and competition, taxation and regulation, and regional beer market
developments.
- Sales Rank: #1298457 in eBooks
- Published on: 2011-10-27
- Released on: 2011-10-27
- Format: Kindle eBook
Amazon.com Review
Market Shares of Super-Premium, Craft, and Imported Beer, U.S., 1970-2009
Market Share of Leading Brewers in Selected Countries, 2006
Beer Exports and Imports in the U.S., 1990-2009
Barley World Market Price, 1980-2009
Per Capita Beer Consumption by Country, 2004
Review
"This book is another sign that we fans of beer and brewing live in lucky times. . .a good buy for the serious beer nerd."--A Good Beer Blog
"This volume is an important step forward for the popularization and professionalization of beer and brewing research. Just be warned: readers of this volume may find themselves becoming thirstier and thirstier, and not just for knowledge." --EH.Net
About the Author
Johan Swinnen is Senior Research Fellow at the Centre for European Policy Studies (CEPS), Brussels, where he directs the programme on EU agricultural and food policy. He was previously Lead Economist at the World Bank and Economic Advisor at the European Commission. He consults for the OECD, FAO, EBRD, UNDP, IFAD, and several Governments and was coordinator of international research networks on food policy, institutional reforms, and economic development. He is President-Elect of the International Association of Agricultural Economists and a Fellow of the European Association of Agricultural Economists. He holds a PhD from Cornell University. He has published widely on political economy, institutional reform, trade, and agricultural and food policy. His latest books are Political Power and Economic Policy (Cambridge UP), Distortions to Agricultural Incentives in the Transition Economies of Europe and Central Asia (World Bank Publications), and From Marx and Mao to the Market (OUP and Beijing UP)
Most helpful customer reviews
5 of 5 people found the following review helpful.
beer around the world ... the industry, that is
By smitka
This collection of papers looks at the beer industry across time and around the world. It is a useful update / extension to the good industry study by The US Brewing Industry: Data and Economic Analysis: Data and Economic Analysis (MIT Press, 2009).
For example, T&T themselves contribute a chapter tracking the rise of imports and craft beers in the US between 2000-2010, as well as the completion of the long process of consolidation that has left 80+% of the market in the hands of InBev and SABMiller. This is paired by a chapter on beer and antitrust by Ken Elzinga and Anthony Swisher, that provides a different perspective on the merger process. Another short but nice chapter is by Lisa George on the role of TV advertising in fostering a national market.
On the international front, a chapter on Belgian beer notes the huge variety, the shifts in demand (such as the near-disappearance of weak "table" beer that was once served with primary school lunches!) and the rise of the brewer that became InBev. Other chapters look at China, Russia and Eastern Europe; I found the latter interesting for its discussion of vertical integration, as foreign investment led to investment in hops processing and technical consulting to hops farmers, since reversed as local skills improved.
These are very much economics studies, generally from an industrial organization perspective. They're well-written and while there is little direct cross-talk between chapters (as I would phrase it, this is still an edited volume, not a "book") the quality is high and there is a good mesh of coverage. Those merely interested in beer may find parts overly dry, and of course won't know how to read a table of regression results. Even so, the presentations of market evolution in a variety of countries might even interest them. For me, it's a great supplement to the Tremblay and Tremblay volume, which I'm using in my fall 2012 industrial organization course.
0 of 0 people found the following review helpful.
usefull
By Anton
It is most interesting book about beer industry
Item was considered from different point of view.
Thanks you very much
1 of 2 people found the following review helpful.
Drinking beer is better
By Jackal
A collection of papers. None of them in detail.
Very poor quality of data. Authors mainly discuss data available in other academic publications. They use market shares from different sources and then compare them.
All over the place. Some data from the US, some from Germany, and hey, why not throw in some from Belgium and China as well.
If you are interested buy The US Brewing Industry: Data and Economic Analysis instead. A much better book
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